#ShopNorthants is a social campaign to encourage the local community to shop in their local high street in the lead up to Christmas.

After the events of Covid 19 and Lockdown, the importance of helping independent shops in local towns is paramount if these businesses are to survive.

  • Year: 2020

Kathryn, Owner of St Gyles Jewellers

The perfect pour at Yellow Bourbon Coffee Roasters

Face Cloths at Vintage Guru

Amy gift-wrapping at 32 The Guild

In partnership with Velo Creative, a selection of key shop business owners and influencers in one of Northampton’s most beautiful streets, St Giles Street, were approached and agreed to be part of this new campaign. From Kathryn at St Gyles Jewellers to Stephen at Yellow Bourbon Coffee Roasters, we captured a photoshoot for each independent shop that included portraits, products and customer service, to engage the customers in the unique experience the shop has to offer. Kris at Velo, created bespoke graphics and template for each of the shop, which will host the final selection of images from the shoot.

Barbour shirts (Women/Men) at Dychurch Lifestyle

1970 Red Ceramic Candle at 32 The Guild

Alex Monroe Baby Bee Necklaces at St Gyles Jewellers

Kris ready to purchase Barbour jumper at Dychurch Lifestyle

Jean department at 32 The Guild

6 x fliers for each shop, marketed across all social channels. Shops include: ST GYLES JEWELLERS, DYCHURCH LIFESTYLE, VINTAGE GURU, VONI BLU, 32 THE GUILD & YELLOE BOURBONS COFFEE ROASTERS